Man wearing Missandtrendy Eighties III UV400 polarised sunglasses in Kelham Island, Sheffield

Sheffield — The Steel City That Doesn’t Follow Trends, It Sets Them

Sheffield has always done things its own way. The city that gave the world stainless steel, Arctic Monkeys and some of the best independent culture in England isn’t interested in playing it safe. And neither are the people who live here.

From the industrial cool of Kelham Island to the wild open moorland of the Peak District on the city’s doorstep, Sheffield demands sunglasses that can keep up — bold enough for the city, tough enough for the outdoors.

UV Protection in Sheffield — More Important Than You Think

Sheffield sits at elevation — parts of the city reach over 500 metres above sea level, and the Peak District beyond pushes higher still. UV radiation increases with altitude, meaning Sheffield residents face greater UV exposure than most UK cities at lower elevations.

UV400 lenses block 100% of UVA and UVB rays — the only standard that offers complete protection. And on overcast Sheffield days (there are a few), up to 80% of UV still penetrates cloud cover. Proper eye protection isn’t seasonal in Sheffield. It’s year-round.

Polarised Lenses & Sheffield’s Landscape

Sheffield is one of the greenest cities in Europe — more trees per person than almost anywhere in the UK. Open water at Damflask Reservoir, Rivelin Valley, Ladybower. The Don Valley on a bright morning. All of it generates glare that standard tinted lenses simply can’t handle.

Polarised UV400 lenses cut through water glare, road reflections and the dazzling light that bounces off Sheffield’s mix of steel, glass and open moorland — giving you clearer, more comfortable vision wherever the city takes you.

Kelham Island — Sheffield’s Creative Quarter

Kelham Island is Sheffield at its most authentic. Former industrial warehouses turned into independent breweries, studios, restaurants and galleries — all set against exposed brick and original ironwork. It’s the kind of neighbourhood where what you wear actually matters, and where bold choices are respected.

The Eighties III — matte black frame, fuchsia polarised lenses, burgundy crackle temples — was made for exactly this kind of backdrop.

The Peak District — Sunglasses for the Edge of the Wild

No other major UK city has a national park on its doorstep the way Sheffield does. The Peak District begins where the suburbs end — and out there, UV exposure is serious, glare off reservoirs and moorland is relentless, and your eyes need proper protection.

  • Stanage Edge — exposed gritstone plateau, full UV exposure, no shade
  • Ladybower Reservoir — intense water glare on bright days
  • Mam Tor — high altitude, maximum UV, panoramic glare
  • Rivelin Valley — dappled woodland light with open clearings

Polarised UV400 lenses handle all of it — from the city centre to the summit.

Featured: The Eighties III — Sheffield’s Sunglasses

Bold. Unapologetic. Built for people who don’t do ordinary. The Eighties III TR90 frame brings fuchsia polarised lenses and a striking burgundy crackle temple design to a matte black square frame — lightweight, durable, and UV400 certified.

Free UK Delivery — Including Sheffield

Every Missandtrendy® order ships free across the UK. No minimum spend — just great sunglasses at your door.

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