Founded in 2015. Missandtrendy® was born out of a frustration after the founder attended an interview for a Optical eCommerce Management role.

He said "I was so pissed off after, they did not hire me. I knew they did not want to give me a chance. Not because, I wasn't qualified enough for the role. But for irrelevant reasons I'd rather not mention here. I then decided to start my own eyewear brand, since I love fashion so much. Therefore, become their competition. Several months later. I found out that they were copying my online store layouts, which is quite funny and satisfying". Then concluded: "Well! I believe, I was right" 

This adventure gave me the opportunity to help others by offering high-quality, affordable polarised sunglasses for men and women to customers in the UK and worldwide.

At Missandtrendy, our philosophy is rooted in the belief that style and quality should not come at an extravagant cost. We are committed to providing our customers with a wide range of trendy and unique designs, as well as timeless classics, without compromising on craftsmanship or eye protection. From polarised sunglasses that offer optimal clarity and UV protection to signature statement pieces and optical frames made from high-quality acetate, every pair of Missantrendy sun and prescription glasses is carefully crafted to meet the highest standards of affordability, comfort, and style.

At the core of our brand is a steadfast commitment to our customers. We listen to their feedback, understand their needs, and continuously strive to improve our products and services. Our team is passionate about what we do, driven by a shared goal of making our customers happy and empowering them to express their individuality through fashion-forward polarised eyewear that doesn't break the bank.

We take pride in our diverse and meticulously crafted eyewear collections. Our offerings cater to a wide range of styles and preferences, ensuring that everyone can find the perfect pair to complement their unique personality.

For those seeking optimal clarity and protection, our Tac Polarised UV Protection Sunglasses for men and women are a standout choice. These polarised sunglasses not only enhance visual clarity by reducing glare but also offer essential protection against harmful ultraviolet radiation, safeguarding your eyes from potential damage.

Our signature collection showcases trendy and unique designs, perfect for those who love to make a bold statement. These one-of-a-kind pieces are crafted with precision and flair, allowing you to express your individuality and stand out from the crowd.

For those who appreciate timeless elegance, our classic styles, such as 100% UV protection polarised Aviators, Wayfarers, Bowlines, Cat-eyes, and Oversized frames, offer a sophisticated and enduring appeal. These iconic designs have withstood the test of time and continue to be celebrated for their versatility and undeniable cool factor.

Whether you're seeking stylish sunglasses or functional optical frames, our collections cater to both men and women, ensuring that everyone can find the perfect fit. Additionally, we haven't forgotten about our youngest trendsetters – our kids' collection features adorable and age-appropriate designs that allow little ones to embrace their unique sense of style.

Each pair of sunglasses or optical frames is meticulously crafted with the finest materials and a keen eye for detail, ensuring that our products not only look stylish but also offer superior functionality and durability.

Our commitment to quality begins with the careful selection of high-grade materials. We use premium acetate and metal alloys that are known for their strength, flexibility, and resistance to wear and tear. These materials are expertly molded and shaped to create frames that are both lightweight and comfortable, allowing you to wear them for extended periods without any discomfort.

Attention to detail is paramount in our manufacturing process. Our skilled artisans employ traditional techniques and cutting-edge technologies to ensure precise cutting, polishing, and assembly of each component. Every hinge, nose pad, and temple is meticulously inspected to meet our stringent quality standards, ensuring a flawless fit and seamless functionality.

When it comes to lenses, we spare no effort in providing the best possible protection for your eyes. Our sunglasses feature 100% UV protection polarised lens, shielding your eyes from harmful ultraviolet rays that can cause long-term damage. Additionally, our polarised lenses reduce glare and enhance visual clarity, ensuring that you can enjoy your surroundings with optimal vision.

Whether you choose our signature collection, classic styles, or trendy designs, you can rest assured that each pair of Missandtrendy eyewear is a testament to our unwavering commitment to quality and craftsmanship. We take pride in delivering products that not only look great but also stand the test of time, ensuring that you can enjoy your sunglasses for years to come.

From material sourcing to production processes, we strive to minimise our ecological footprint while upholding the highest ethical standards.

Environmental Impact

We understand the importance of preserving our planet for future generations. That's why we prioritise the use of sustainable materials and implement eco-friendly practices throughout our operations. Our eyewear is crafted from renewable resources, such as plant-based acetates and recycled metals, reducing our reliance on non-renewable resources.

Moreover, we have implemented stringent measures to reduce waste and conserve energy in our manufacturing facilities. We employ state-of-the-art technologies that minimise water consumption and emissions, ensuring a greener production process.

Labor Policies

At Missandtrendy, we believe in treating our employees with respect and dignity. We are committed to providing fair wages, safe working conditions, and opportunities for personal and professional growth. We strictly adhere to international labor laws and regulations, ensuring that our workforce is treated ethically and fairly.

We also extend our ethical principles to our supply chain, carefully vetting our partners and suppliers to ensure they share our values and commitment to responsible labor practices.

Material Sourcing

We take great pride in sourcing our materials from reputable and responsible suppliers. Our acetate frames are derived from sustainable sources, such as plant-based cellulose or recycled materials, reducing our dependence on non-renewable resources.

Additionally, we prioritise the use of conflict-free minerals in our metal components, ensuring that our products are not contributing to the exploitation of vulnerable communities or fueling armed conflicts.

By prioritising sustainable and ethical practices, we aim to create a positive impact on both the environment and the lives of those involved in our supply chain. At Missandtrendy, we believe that fashion and sustainability can coexist, and we are dedicated to leading the way in responsible eyewear manufacturing.

Luxury and affordability can coexist harmoniously. Our pricing strategy is carefully crafted to strike the perfect balance between quality and value, ensuring that our customers can indulge in high-end eyeglass without breaking the bank.

We understand that the sunglasses industry is often associated with exorbitant prices, but we challenge that notion. Our commitment is to provide our customers with premium quality products at prices that are accessible to all. By streamlining our operations and maintaining direct relationships with our suppliers, we can offer unbeatable prices without compromising on the craftsmanship and materials used in our sunglasses.

Compared to our competitors, Missandtrendy stands out as a brand that truly prioritise value for money. While many sunglasses brands inflate their prices to create an illusion of exclusivity, we believe in transparency and fairness. Our pricing reflects the true cost of production, allowing us to pass on the savings to our customers.

Whether you're seeking a stylish pair of sunglasses or a sophisticated set of optical frames, you'll find that our prices are remarkably competitive. Our polarised sunglasses range from £9.99 to £39.99, offering a wide variety of styles and designs to suit every taste and occasion. For those in need of optical frames, our high-quality traditional acetate frames are priced between £13.99 and £34.99, ensuring that you can enjoy both style and functionality without compromising on quality.

At Missandtrendy, we understand that luxury is not defined by a hefty price tag; it's about the experience, the craftsmanship, and the attention to detail. By offering affordable luxury, we empower our customers to elevate their style and confidence without breaking the bank. Join us on this journey of accessible indulgence and discover the perfect balance of quality and value in every pair of Missandtrendy sunglasses.